Musings on all matters creative thinking, co-creation and behavioural design.
Being conscious of the behaviours and practice of empathy through the design process helps us uncover more opportunities to ultimately deliver outcomes, making life better for people.
Humans. We didn’t evolve to make logical decisions - we evolved to survive. The very traits that enabled us to get this far, lead us down all sorts of rabbit holes and seemingly irrational decisions, everyday. That’s 95% of the time! In the business of changing behaviour, we have to understand this irrationality, the auto-pilot that is the driver of most decisions.
The seas are rough, to be sure. However this is not a commentary on the fear that our world is experiencing, and it’s not an advisory on how to navigate remote work. This is a call out to the innovation that we are witnessing amidst adversity. Let’s for a moment double click on the creative thinking that is shining bright, applied to challenges in society, at work and at home.
The five whys technique is useful in getting to the root cause of a problem. A bit like peeling the layers of an onion, each time we ask why, we get closer to the heart of the matter. Powerful as it is, this technique can also be challenging. At times stepping through the five whys has been foggy. “Are we headed in the right direction?” “Are we getting closer to the root cause?”
“All life is problem solving” wrote Karl Popper. In workplaces the world over, teams come together to solve problems of all sizes. Jumping into solution mode is a common challenge.
Expectations shape experiences. Tap into the thinking patterns of people to prime for co-creation interactions.
Back in the 1940s, advertising executive Alex Osborn turned his attention outward, sharing his insights on creative thinking
Designing rituals is one way to cultivate norms. A ritual is an act or a series of acts that is repeated in the same way each time. We’ve all experienced rituals. Perhaps the singing of a team song before a game, or eating certain food as part of an annual cultural or religious celebration. In the context of organisational culture, a ritual acts as a nudge for the team, addressing gaps or tensions.
Humans. We didn’t evolve to make logical decisions - we evolved to survive. The very traits that enabled us to get this far, lead us down all sorts of rabbit holes and seemingly irrational decisions, everyday. That’s 95% of the time! In the business of changing behaviour, we have to understand this irrationality, the auto-pilot that is the driver of most decisions.
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