We bring people together to think creatively about building better human experiences. We believe that fresh, curated perspectives, deliberate process, and tools are fundamental to helping teams think up.  Combining creativity with human understanding, our approach carefully considers the context, the most appropriate techniques, activities and stimulus to solve challenges with collective intelligence.

Our Beliefs


We are passionate about nurturing creative imagination with catalyst creative thinking techniques

As a form of self-expression, creativity is a vital human need.  Our creative thinking potential can be constrained by pressures and biases, and aided, especially in the workplace, by structured process and tools.


Understanding more about ourselves and others better equips teams to solve problems creatively

The combined thinking energy of a team united in one purpose is more potent than the individual efforts of many people.  When teams create together, they own together.

Connecting human
to human

Innovation is about making things work better for people.  It starts with provocative human truths and real stories

Being always open and curious is the starting place for deeper understanding of behaviour and navigating how to improve relevance and value.

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Our solutions

As creative thinking methodologists with a passion for putting people at the centre of innovation, we look first to understand your goals, team and nature of the challenge, before crafting a solution.
A unique capability we bring is FourSight®, a tool for learning about our own level of preference for each of the four types of thinking – clarifying, ideating, developing and implementing.  FourSight® is based on 60 years of research and decades of field testing, and is used by top companies and universities around the globe.


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Problem Solving

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Behavioural Insights

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Latest thinking

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Providing clear processes and tools for behavioral insight and applying these to a live challenge, helped a cross-functional team develop and implement nudge based programs to improve customer experience.


Encouraging an innovation mindset was the focus at a 90 min experiential masterclass on design thinking.


Introducing and customizing an innovation process to pan-regional teams inspired leaders to embrace the new process for client projects.